Dating apparently from 1998, this is one of a series of cigarette ads for French cinemas only. Other directors included Wim Wenders, Roman Polanski, and the Coen Bros. Lynch’s commercial features his usual obsessions: fire, electricity, smoke. But it also features two black dudes who seem to entice fish to rise up into the sky. If this is selling out, go for it.
You can see other Lynch commercials at Lynch.net, and the other cigarette commercials over at LDM Productions.
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